Localization of Mobile Payment Systems: Cultural and Temporal Rhythms in User Adoption

Tuesday 2 October 2018
Organisers or author: 
Frank Spillers, Alison Gavine

Practitioner & industry experience.

Detecting and utilizing cultural and temporal rhythms when localizing a mobile interface, can critically impact user adoption. Here we report on key lessons from an eight-country global field study using cultural and temporal rhythms as examples of ways to more effectively capture Interaction Design insights for mobile experiences. We demonstrate how user adoption can be improved when localization research for mobile applications aligns with culturally grounded insights.